St Luke’s has created a TV campaign for Magic 105.
St Luke’s has created a TV campaign for Magic 105.4, to support the EMAP-owned station’s Music is Money cash giveaway. The &£1m campaign, which breaks on May 5, shows listeners, including a London Zoo bear, shouting competition answers at their radios.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.