Tony Toad proves a useful Think Tank for marketers

Sadly, the much-loved Crazy Frog’s career seems to be on the wane – even though he has spawned (if you’ll pardon the pun) a dancehall reggae tribute track called Ring Ding Ding (Frog), which as far as the Diary is concerned is the highest hono

Sadly, the much-loved Crazy Frog’s career seems to be on the wane – even though he has spawned (if you’ll pardon the pun) a dancehall reggae tribute track called Ring Ding Ding (Frog), which as far as the Diary is concerned is the highest honour.

However, a new amphibious superstar could be waiting in the wings to take the frog’s crown.

Take a bow, Tony Toad – the latest creation from packaging specialist Think Tank Media.

Tony arrived on the Diary’s desk in the form of a mix’n’match misfits game, featuring the toad in a variety of guises including skeleton, backpacker, cleaner and robotic space-toad.

The idea behind the game is to create “crazy colourful characters” to “help with packaging, promotional and marketing ideas”.

The Diary wishes Tony Toad all the best in his bid for stardom, provided he does not start making annoying “ding ding ding” noises.

Anyone interested in the dancehall frog track, which is based on the “applause riddim” and its attendant ragga dance moves can get a copy from www.jetstar.co.uk.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here