Vodafone sells old stock on eBay

Vodafone has been selling end-of-the-line models and surplus stock on eBay, in an attempt to recoup its costs. The mobile giant claims the tactic has resulted in record sales of older handsets.

Traditionally, Vodafone has sold the goods through retailers or to third-party repair dealers for spares. But these sales channels typically recoup just 30 per cent of a handset’s cost price.

Using eBay, Vodafone is now seeing purchase prices of at least double that achieved via the spares market, and significantly higher than through retail outlets. It says purchase prices are now 60-70% of cost price.

Vodafone’s handset range changes every quarter and depreciation is fast. A phone on sale for &£100 at launch will typically command just &£50 three months later.

Vodafone liquidation manager Simon Griffiths says: “We really needed to initiate a new way to move these less fashionable handsets quickly with maximum returns. The spares market is unpredictable and can often reach saturation, and the retail environment doesn’t favour older handsets.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here