A chance for all good men in pants to pant for charity

If you go down to Canary Wharf or the City, you’re sure of a big surprise⦠or you will be next Tuesday (May 16). Apparently, it’s Men in Pants Day, featuring sponsored walks around London’s business district in aid of male cancer charity Orchid.

The Diary wonders if former Marketing Week deputy editor Lindsay McMurdo, now at Canary Wharf-based Ogilvy Group as UK communications director, chairman Gary Leih and any of their agency colleagues are going to join in. Women are also invited to participate – presumably spurred on by the appearance of sporting celebs Pat Cash and rugby World Cup winner Ben Cohen – so it could be an opportunity for “singletons” to hook up with a Bridget Jones-type in big pants, too.

Sadly, as Tuesday is deadline day, The Diary won’t be able to play its own “smalls” part in the walk. But if you fancy getting involved in either of the 1.5km events taking place at 12.30pm, you need to register for a pair of Orchid boxer shorts (the more coy among you will be allowed to sport them over trousers) and a sponsorship form at www.orchid-cancer.org.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here