Competition has stepped up in the search marketing world, with Yahoo and MSN both unveiling new initiatives in the past week. Yahoo is to launch a simpler system for advertisers wanting to run search marketing campaigns on its network, while MSN will start testing its rival AdCenter offering in the UK next month.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.