InBev UK appoints Devin Kelly
InBev UK has appointed Devin Kelly, the global brand director for Stella Artois and Brahma, as marketing director, as revealed in Marketing Week earlier this year (March 23).
InBev UK has appointed Devin Kelly, the global brand director for Stella Artois and Brahma, as marketing director, as revealed in Marketing Week earlier this year (March 23).
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.