Majestic Wine set to review £3m direct marketing

Majestic Wine Warehouses, the wine and spirits retailer, is understood to be reviewing its &£3m direct marketing business.

The company, which has 127 stores in the UK and also sells alcohol online, has used integrated agency Haygarth for several years, but is talking to other shops ahead of a formal pitch. Haygarth is expected to repitch for the account, in a process overseen by Majestic’s marketing director Steve de Mellow.

In the past, it has concentrated on direct marketing to loyal customers, and also distributes catalogues and brochures.

The company claims it is the only wine retailer to operate a free delivery service throughout mainland UK.

Majestic has recently announced like-for-like sales up 5.2% in the nine weeks to January 2, representing a similar rate of growth to the levels it reported in November. Despite the figures being lower than the previous year, analysts said they were “impressive”.

At the beginning of the year, the company appointed retail director Steve Lewis and buying manager Justin Apthorp to the posts of chief operating officer and buying director respectively.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here