Sadly, I have not seen the research on subliminal advertising carried out by the world renowned Nijmegan University, which Iain Murray described last week. But let us hope it is more authentic than the original research
on subliminal advertising, which Vance Packard described in his mendacious potboiler The Hidden Persuaders. This turned out to be as mythical as the unicorn. It was a complete fraud, a hoax, it never happened, as its perpetrator James Vicary later admitted.