Souk handed online task for Thorntons

Thorntons has appointed Souk to handle the £3m integrated account for its direct sales business.

Thorntons has appointed Souk to handle the &£3m integrated account for its direct sales business.

The high street confectionery retailer began talking to direct marketing agencies in January. The review was handled by head of Thorntons Direct, Lysanne MacCallion. Souk pitched against Kitcatt Nohr Alexander Shaw and Clark McKay & Walpole to win the business.

Thorntons is to relaunch its direct sales business in the autumn, following poor performance of its high street stores. It previously handled marketing for the division in house.

The confectionery brand revealed a 4.9 per cent drop in like-for-like sales in its shops over the Christmas period despite running high-profile television ads created by Miles Calcraft Briginshaw Duffy.

Souk will create a radio, press, direct marketing and online campaign for Thorntons, and will help redesign the online shopping site.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here