South Bank Centre hunts agency for 2m awareness drive

The South Bank Centre, the London arts hub that includes the Royal Festival Hall, Hayward Gallery and Queen Elizabeth Hall, is seeking agencies to handle its media buying and assist with creative work.

The business is likely to be worth up to 2m and the centre is in the process of drawing up a shortlist following a tendering process. South Bank Centre director of marketing Honor Wilson-Fletcher is overseeing the appointments, and the successful agencies will work closely with an in-house team.

A spokeswoman for the marketing department says the search will focus on media agencies, but adds the centre is also speaking to shops that can handle both media and creative work. Media has been handled by Dewynters for the past three years.

An ensuing marketing campaign is likely to feature press, outdoor and online work, as well as tactical promotions. Executions will focus on drawing in different consumer groups to the area, which is on the south bank of the River Thames, next to the London Eye.

The centre is undergoing a modernising programme. The Royal Festival Hall is currently closed for redevelopment. Wolff Olins has already been drafted in to oversee a rebranding programme.

The spokeswoman adds: “We wanted to review how we have been working, in terms of market development and defining our business goals.”

Wilson-Fletcher joined the centre last year from the British Museum, where she was head of marketing.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here