Steve Redgrave backs Juice Doctor rehydration product

A soft drink which claims to improve water, vitamin and mineral uptake and battle dehydration is being backed by Olympic gold medallist Sir Steve Redgrave.

The Juice Doctor is made from a specially formulated blend of spring water, natural fruit juices, vitamins and rehydrating minerals, and comes in three flavours

The drink, which will come in a 500ml size, is about to be launched into national multiples and will retail at &£1.25 a bottle. Matt Crane, one of the four founders of The Juice Doctor, is a former marketing director of Safeway.

According to Redgrave and nutritionists at Loughborough University who have worked with The Juice Doctor to develop the product, the drinks will rehydrate consumers faster than other drinks – including water.

The drinks will not just be marketed at sportsmen and women but the wider community. A spokeswoman for The Juice Doctor says: “Dehydration is recognised as the number one cause of daytime fatigue, and is associated with numerous everyday health problems such as headaches, joint pain, digestive problems and even serious heart conditions.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here