Virgin Mobile seeks public talent for ad campaign

Virgin Mobile is offering a member of the public the chance to follow in the footsteps of Kate Moss and Missy Elliot by appearing in its next advertising campaign.

The company has launched a nationwide search called “Get Spotted”, and 20 finalists will be invited to London to audition. A winner will be chosen by a panel of judges that will include a celebrity guest.

People can enter the competition by filling in an entry form at Virgin Mobile stores from this week until the closing date of June 5.

Filming for the new campaign is scheduled to start in late June or early July, although a location has not yet been confirmed.

Virgin Mobile brand director James Kydd says: “We are offering one lucky person the experience of a lifetime which could also potentially set them on the road to TV stardom.”

Kydd points out that celebrities such as Courtney Cox, Tom Cruise and Brad Pitt started their careers in ads. Other celebrities who have appeared in Virgin Mobile ads in the past include Christina Aguilera, LL Cool J and Wyclef Jean.

Virgin Mobile was bought by cable giant NTL earlier this year for &£962m. NTL is to axe 6,000 jobs in the UK in a bid to save &£250m a year following its &£3.4bn purchase of rival Telewest last year.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here