Atari unveils classic games launch for Nintendo console

Atari is rolling out a collection of iconic classic Hasbro games for the Nintendo DS handheld console.

Atari is rolling out a collection of iconic classic Hasbro games for the Nintendo DS handheld console.

The package is another move by the games companies to capitalise on the growing trend for nostalgia. The launch is called “Monopoly, Boggle, Yahtzee, Battleship” and will be available across Europe from June next month.

The popular 1970s games of Monopoly, Boggle, Yahtzee and Battleship have been firm family favourites for decades. In their new formats the Atari/Hasbro games will target a new market of young Nintendo DS players, as well as appealing to women – a market segment the games industry is keen to attract.

Monopoly, Boggle, Yahtzee, Battleship is under licence from the Hasbro Properties Group, the intellectual property development arm of Hasbro. The four-in-one package marks the latest in a raft interactive launches based on Hasbro intellectual properties.

Last month, US-based toy giant Hasbro rolled out an online version of its FIFA World Cup 2006 Monopoly board game (MW April 27). Meanwhile, earlier this year, iconic 1970s board game Mastermind was relaunched as a mobile phone game, developed by Glu Mobile and Interactive Rights Management (MW February 3).

The Hasbro Properties Group has one of the toy industry’s richest brand portfolios, and core properties include Transformers, Duel Masters and My Little Pony.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here