Best of both World Cups

Next month will see the sporting event the world has been holding its breath for – the Advertising World Cup.

The event has been organised by Leagas Delaney and it promises that egos will clash, bellies will roll and even the odd goal may be scored.

A total of 16 five-a-side teams from different agencies will show off their silky skills and battle it out for the title of World Ad Champions on June 4 at the spiritual home of football – Wembley’s Goals Soccer Centre.

The Diary confidently predicts that the best thing to come out of the event will be the money raised for the UN World Food Programme.

The event is being promoted by the team at Leagas Delaney, which has produced an ad showing what we can expect creatives to come up with from the moment the World Cup kicks off until England’s ignominious exit.

The call to arms features a series of ads for brands including M&S and Persil, which feature inspiring straplines such as “nice pants & food” and “get mud off stuff”.

It would be funny if it probably weren’t true.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here