Footie fans dream up £23m call saving card

Two England football supporters are launching a SIM card they claim can save Germany-bound England supporters &£23m in call charges this summer.

Called England Calling, the card is a unique mobile phone SIM card that does not incur international call roaming charges. The card will cost &£29.95 but will enable anyone travelling to Germany this summer – or indeed to 106 other destinations abroad – to make significant savings on their mobile phone bill.

Chris Lightfoot and John Owrid say they came up with the idea of a roaming-free SIM card after receiving “astronomical” mobile bills from their time in Portugal watching England play in Euro2004.

Using the England Calling SIM, a typical conversation between fans fixing a time and place to meet before a game could cost as little as 97p compared with a charge of &£6.20 on a conventional pay-as-you-go tariff. If the 100,000 England supporters travelling to Germany in June used England Calling SIM cards for just two weeks, the total saving would be up to &£23m.

England Calling says: “Fans will need to use their phones to meet up, they may want to phone mates back home to describe what they are seeing or they may just want to phone loved ones at home each evening to say goodnight.”

England Calling also offers a range of patriotic, football-related mobile phone content, including a free automated World Cup results service and a range of mobile wallpapers and animations.

Vodafone, T-Mobile and O2 have agreed under pressure from consumers and the European Commission to slash the cost of mobile use overseas from July. Orange had already said it would cut its costs by 25% this summer.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here