Georgia Pacific picks Co-op chief to head UK marketing

Household goods company Georgia Pacific is thought to have appointed former Co-Op head of branding Christine Clarke as its new UK marketing director.

Household goods company Georgia Pacific is thought to have appointed former Co-Op head of branding Christine Clarke as its new UK marketing director.

Clarke, who took up the position earlier this month, takes over from Sarah Clarke (no relation), who was filling the role part-time.

She will report to managing director Richard Bourden with a brief to develop marketing strategies for Georgia Pacific’s key UK brands such as Lotus toilet paper.

The appointment follows the departure of Georgia Pacific’s former UK marketing director, Simon Hawkes, last year (MW July 21, 2005). Hawkes is credited with launching the Lotus brand in the UK.

Georgia Pacific’s last major launch was Lotus Freshness, a luxury toilet paper aimed at women which launched in September last year (MW September 15, 2005).

The product incorporates a cleansing balm into a three-ply tissue and is positioned to compete with other moist tissues from rivals such as Andrex.

It was backed by a &£3m TV and press campaign developed by WPP-owned United, which featured women talking about their product in bathrooms.

Georgia Pacific is the world’s largest producer of tissue products, such as toilet paper, paper towels and napkins. No one was available for comment as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here