Give us a break from volume control freaks

The issue of volume control during ad breaks on TV is not a new one, but a new campaign could be about to break, with the aim of bringing the volume controllers into line.

Headed by one Professor John Fairbrother, the crusade against loud ads has been launched with a petition to the ASA and letters to the national press.

“It’s just not good enough!” he rails. “We all work hard enough during the day and get home tired and stressed. The last thing we need is then to be faced with the nerve-wracking game of trying to grab the remote before the Sky ads wake up the daughter.”

It is – it seems – an issue of national concern.

“This is what people care about, not whether Tony Blair will retire in 12 or 18 months’ time,” he says.

The Diary for one is behind this modern day Wat Tyler’s cause, for many is the time that an afternoon of peaceful sofa-based slumber has been rudely interrupted by the tumultuous on-screen arrival of Barry Scott and his Cillit Bang, or a sudden burst of cheerily upbeat or eerily atmospheric music.

The Diary looks forward to following the progress of the campaign.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here