Monday lottery sends viral apology for first draw hiccup

Monday, the new internet and telephone-based lottery game, is launching a viral campaign apologising for the problems it faced during its launch.

The game, which launched earlier this month, is pitched as a “fairer” alternative to the Camelot-run National Lottery, with more money going to charity and better odds for players.

However, the first draw, which was scheduled to take place on Monday May 8 at 8pm, was delayed for more than four hours after higher-than-expected demand left its website struggling to cope with the volume of traffic.

The problems saw it fall well short of its weekly target of &£10m in ticket sales, meaning that the five charities that had hoped to share &£3m between them were left with just &£30,000 each.

To encourage players to persevere, the campaign, developed by London-based agency Us, shows sales director Andrew Williams “punishing” website director Steve Freeman.

Monday is currently embroiled in a war of words with National Lottery operator Camelot. It claims that players have a one in 500,000 chance of winning its jackpot, which is 27 times better than the National Lottery.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here