New Campaign – Nissan Micra

Cunning is staging a series of guerrilla fashion shows across the UK to showcase Nissan’s new Micra C+C.

The shows will also highlight Nissan’s support of Breakthrough Breast Cancer and the charity’s Fashion Targets Breast Cancer campaign.

Cunning, which has recruited former Lowe Worldwide chief executive Jerry Judge as non-executive chairman (MW last week), is taking the Nissan Micra on a tour of UK cities, targeting 25- to 35-year-old women. Cars will pull up at a venue, their roofs will fold back, a gold carpet will roll out, music will start to play and a fashion show will begin.

Paparazzi photographers will treat the audience as models and take pictures of them. Each week Nissan will pick five winning pictures and one person will then win the car.

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