WeeWorld, the company behind the WeeMee digital identity used by 9 million people worldwide, has raised $15.5m (&£8.3m) in funding from Accel Partners and Benchmark Capital. The fresh round of investment will be used to help the company sign up new partners around the world. It recently extended its partnership with MSN Messenger to six more countries and also has deals with Friends Reunited and Skype.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.