Fallon creates its first work for Orange
Fallon has created its first work for Orange since winning France Telecom’s advertising business earlier this year (MW March 9). A campaign breaks this week to promote the rebranding of Wanadoo to Orange.
Fallon has created its first work for Orange since winning France Telecom’s advertising business earlier this year (MW March 9). A campaign breaks this week to promote the rebranding of Wanadoo to Orange.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.