Ikea unveils local geo-targeted ads

Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents.

The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website.

The campaign is targeted at people living near the furniture company’s Wembley and Croydon outlets. As visitors to UpMyStreet.com have to enter their postcode to access the site the advertising can be targeted at people living close to the stores.

Campaign activity will be boosted ahead of bank holidays and weekends to increase traffic to the site and footfall in the stores.

The online ads have been designed to promote the refurbishment of the stores, which now have increased floorspace, more products and checkouts and extended opening hours.

The online media for the campaign was planned and bought through MediaCom’s digital division, Media.Com.

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