Marketing Week, Precision Marketing and Data Strategy are joining forces with Data Vantage Group to launch an industry study on how failures in marketing can damage customer confidence. Starting in June, the research will solicit the opinions of over 130,000 marketing decision-makers. A number of readers will receive a questionnaire with next week’s issue. To find out more, log on to www.dvgresearch.com.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.