New campaign – Rubicon

Rubicon, the fruit juice drink brand, is gearing up for a summer campaign on GMTV. The campaign marks the brand’s biggest marketing push to date.

Rubicon will run a series of sponsored segments through the summer. The campaign starts next week and runs through to August.

The campaign is part of Rubicon’s &£3.5m push this year, which includes national print advertising, radio and extensive sampling.

The creative reinforces Rubicon’s “Making Britain more exotic” line. The print ads and TV creative work have been developed by Minimart, with planning and buying by Pi Media and Fantasia.