O2 marketing arm to develop services

O2 is moving 100 people from other parts of its business into a new “capability and innovation” division to look into new technologies, including broadband.

The unit will be headed by current marketing chief Russ Shaw, who takes on the new title of director of capability and innovation. Head of consumer marketing Sally Cowdry is set to move into the role of marketing director as part of the reshuffle.

Shaw says the division, which will sit alongside the consumer marketing team, will focus on new technologies and a possible move into fixed-line telecoms and broadband, as well as developing the next generation of messaging services.

“We will be looking at how we get ahead of the curve in this new converged world,” he explains. “We will be working closely with Sally to make sure that when we go to market we’ve got true differentiation. We have got to do more in the future if we are going to make sure that we are successful.”

Shaw, who will continue to report to UK chief executive Matthew Key, will also be working on the launch plans for The O2, formerly the Millennium Dome.

He adds that the restructure will not affect O2’s relationships with its agencies, which include Vallance Carruthers Coleman Priest, ZenithOptimedia and Archibald Ingall Stretton.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here