Viacom Outdoor has won the £1.
Viacom Outdoor has won the &£1.5bn contract with London Underground and Victoria Coach Station. The deal will help TfL to increase income from advertising from &£30m to &£100m and will include major investment in new types of advertising. The deal will last for eight and a half years.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
