Claydon Heeley Jones Mason is tipped to win 3’s direct marketing account following a four-way pitch. The third- generation mobile network has previously worked with agencies on a project basis.
Fallon has created its first work for Orange since winning France Telecom’s advertising business earlier this year (MW March 9). A campaign breaks this week to promote the rebranding of Wanadoo to Orange.
Hall Moore CHI has withdrawn from the pitch for Abbey’s credit card launch, leaving Archibald Ingall Stretton, FCBi and Rapier to compete for the business.
By Caroline Parry
LoveFilm International, the online DVD rental company, is looking for an advertising agency to handle its first TV campaign. It is planning to spend £15m on marketing and advertising next year.
High street retailer HMV is seeking to expand its advertising roster, with a view to making appointments to specific brand-building projects and various initiatives around the Christmas season. HMV says it is in talks with advertising agencies, but spokesman Gennaro Castaldo emphasises that Beechwood’s hold on the estimated &£15m advertising business is not under threat: […]
Discount fashion chain TK Maxx has appointed BLM Clilverd, a Bristol-based media agency, to handle its multi-million pound regional planning and buying business. Starcom will continue to handle the national planning and buying for the store chain, which has 201 outlets in the UK and Republic of Ireland. TK Maxx head of marketing Katherine Rose […]
Souk – the integrated agency formed last year following the merger of HDM, WDPA and Mitchell Conner Searson – is launching a media division. MediaSouk is a joint venture with John Ayling & Associates (JAA) that will be run by Andy Brander. He spent ten years with JAA before a spell at MediaCom. Souk says […]
An increasing number of marketing directors are turning their backs on exclusive, long-term relationships with advertising agencies in favour of holding regular pitches between roster shops. Mother won a place on Motorola’s roster earlier this month after working with the manufacturer on the launch of its Red charity phone (MW last week). Although Motorola appointed […]
Chrysalis Group, the radio and music company, has announced that pre-tax profits for the six months to February 26 have declined to &£2.1m from &£6.1m for the same period last year. Turnover was slightly up at &£68.6m, from &£67.7m.
Viacom Outdoor has won the £1.
EMAP, the media group, has reported that pre-tax profits have increased to £223m for the year to the end of March.
Ofcom, the broadcast regulator, may be taken to court by the National Heart Forum, an alliance of health, medical and consumer organisations, over its decision not to consider changing the 9pm watershed for junk food advertising to children. It is understood that the forum is preparing an application for a judicial review against the watchdog.
Advertisers have supported Rajar’s decision to link up with TV audience measurement body BARB to test electronic measurement. The radio body made the announcement earlier this week. Rajar has also revealed plans to overhaul its existing diary system and simplify its sampling methods. It has signed a new contract with research firm Ipsos-MORI, which runs […]
ITV chief executive Charles Allen has added his voice to the detractors damning the BBC’s licence fee demands, following the publication of a report today. Allen called the Indepen Consulting report – commissioned by ITV – “damning in its conclusions” over the impact of the BBC’s proposed licence fee increase. “The BBC’s back-of-a-fag-packet figures should […]