RadioCentre, the merged radio industry trade body, is understood to have offered Andrew Harrison, the interim marketing director at Boots, the role of chief executive. The trade body declined to comment but is expected to make an announcement later this week.
Tesco is launching a stand-alone TV channel in partnership with broadband television provider Homechoice. The on-demand channel will show content from Tesco Sport for School and Clubs scheme, which was launched last year.
Car marque Honda is introducing an interactive television service with broadband TV provider Homechoice. First details of the service were unveiled at the Marketing Week TV 2006 conference in Rome last week, by Honda customer communications manager Ian Armstrong. The service will include a video-on-demand channel showcasing content including Honda’s award-winning advertising, documentaries and reviews, […]
News Magazines is launching a voucher subscription service for readers of women’s real life weekly Love It! – providing a 20% discount on the cover price and exclusive special offers. Readers of Love It!, which launched in January, will be able to send off for vouchers that can be redeemed at newsagents. The scheme will […]
Radio audience measurement body Rajar has finally shown its hand over what research methods it plans to use in the future, and its steady approach to change has received a broadly positive response from advertisers and the industry. The group’s decision to pilot the Arbitron Portable People Meter in conjunction with BARB effectively delays the […]
TalkSport, the national commercial speech station, is extending its brand into financial services, with the launch of a pre-pay debit card.
Scottish & Newcastle UK is launching a new poster execution for Foster’s, its flagship lager brand, which builds on the theme of the current television advertising for Foster’s Super Chilled.
The Rugby Football League (RFL) is taking its search for a new sponsor for its Challenge Cup tournament to the internet. The league has tied up with Getmemedia.com, an online match-making service between marketers and those with marketing opportunities, to search for a new title sponsor for the competition from the 2007 season onwards. The […]
Save the Children, one of the country’s biggest charities, is embarking on what it claims is the first mass-market charity campaign in the UK to use MMS and user-generated content from mobile phones. Called Ouch, the campaign launches next week and will be backed by a wide range of offline promotions. It aims to highlight […]
Ikea, the Swedish furniture giant, is to launch a “geo-targeted” campaign on UpMyStreet.com to promote its stores to nearby residents. The ads, designed by Danish agency Robert/Boisen & Like-Minded, include banners and skyscrapers, encouraging visitors to click through to the Ikea website. The campaign is targeted at people living near the furniture company’s Wembley and […]
Sony Ericsson has signed a two-month deal to promote its latest Walkman phone through a virtual gig guide on MSN Messenger. The phone company has developed a Messenger “buddy” which sits within a user’s contact list and provides up-to-date information on gigs, club nights and shows, based on the genre of music the user prefers […]
Teamtalk, the online sports network, is to launch a video blogging service in time for the World Cup. The company is hoping it will push up member numbers. The service will be free to users and will run for an initial six months. It is based on technology from Bristol-based Coull.
Incentivated, the mobile marketing specialist, is to design and build the Greater London Authority’s first mobile website. The site will have details about Rise, a free music festival on July 8. The GLA wants Londoners to send photos and content from the festival to be uploaded onto the website.
The Royal Navy has unveiled a new website designed by Saatchi & Saatchi Interactive, using a content management system from Box UK.
Procurement should not be allowed to threaten creativity in the advertising industry, according to Motorola’s European marketing chief Simon Thompson (MW March 30). Indeed Thompson was quoted as saying that procurement is the biggest challenge facing the industry today. Is the suggestion that procurement wants to buy creativity by the yard, or that procurement has […]