The much reported news that TV advertising spend has seen a dramatic slump during the “upfronts” week in the US comes as no surprise as advertisers continue to rethink their strategy in light of increasing media fragmentation. We see this trend being echoed in the UK. The increased take up of personal video recorders, such […]
It is refreshing to see that the outdoor and ambient media industry continues to grow, driven largely by research and data providing accountability for the sector (MW May 18). However, while footfall and frequency figures have given outdoor me
Plans by the Government to make “core British values” a compulsory part of the curriculum will be undermined unless there is recognition that there exists a “British” brand, which needs to be clearly defined and articulated. Unless we define our British brand in all its elements we will fail to make it effective, and sustainable. […]
Bebo is a company that might have passed you by until now, but it could soon rival the likes of MySpace and Friends Reunited in size. Less than a year old, it has raised &£8m in venture capital funding this week from Benchmark Capital – the company that has backed Betfair and eBay among others […]
The Online Marketing Show will take place in London on June 7-8.
The online advertising market is gearing up for battle as AOL, MSN and Yahoo! look to take on Google. But rather than just try to beat it in search marketing, where Google is strongest, they are turning to a one-stop-shop model, offering advertising across multiple platforms. Microsoft’s UK trial of the AdCenter network, its online […]
With budgets being invested in search engine marketing increasing so rapidly – total UK expenditure is heading for &£1bn a year – there came a timely reminder of the problems that can emerge earlier this month. The pay-per-click (PPC) sector is dominated by Google and Yahoo!, with MSN a late entrant, but several mid-sized companies […]
The Murdoch family is to give another vote of confidence in the UK’s internet sector, after the Internet Advertising Bureau (IAB) confirmed that James Murdoch, chief executive of BSkyB, is to be the keynote speaker for its Engage conference this year. He will follow in the footsteps of Bill Gates, who told last year’s conference […]
UK online bank Smile is to sponsor a series of podcasts from Capital Radio – the first deal of this kind for both companies. The agreement underlines how podcasting is slowly becoming a mainstream broadcasting channel, but also how Capital Radio is continuing to shun traditional advertising in favour of sponsorship. Podcasting is providing an […]
It became the first national daily to launch since the arrival of the web – but is the paper dependent on online success for its survival? Dominic Dudley On the first day it hit the stands The Sportsman – the first national daily paper to launch in 20 years – sold 67,000 copies, but since […]
Ceding control of the creative concept to web users is a dangerous move, as one major US advertiser has found to its cost, writes Dominic Dudley
I spend a lot of my time looking at what consumers are doing with media. First-mover advantage is massively over-rated, and often a recipe for losing your shirt while the smart players learn from your mistakes. So just like you, I’m looking for the point where consumers have got it in sufficient numbers, but not […]
You might think that getting rid of the cables connecting your PC to the internet wouldn’t make much difference to marketers. But in fact, wireless broadband radically changes how consumers interact with a brand. Last week Yahoo! and Isobar unveiled the findings of a piece of collaborative research, Fluid Lives, which sought to identify insights […]
It is hardly surprising that Google tops website visits among UK internet users. It has been the dominant company for several years, and its strong lead over any other site (gaining over 7% of all website visits from the UK) highlights the challenge its rivals face. The list of the top ten sites makes clear […]
The third FDS annual Comparisat report unveiled this month shows increasing customer dissatisfaction driven by poor complaint-handling and resolution, as well as a perceived lack of value for money.