Month: June 2006

Top marketer in sideways move as BT rejigs team

Marketing Week

BT is shifting group marketing and brand director Tim Evans to the role of chief customer officer, in a move insiders say will erode his “power base” at the telecoms giant. Evans’ new position is understood to be a new, over-arching strategic role, which will include research as one of his main remits. It is […]

Sainsbury’s denies rumours

Marketing Week

Sainsbury’s has denied reports it is helping Jamie Oliver, the TV chef who stars in its ad campaigns, and the Department of Health to devise a national healthy eating drive to persuade families to spend more mealtimes together.

Capvest talking to investment firms

Marketing Week

Capvest, the private equity firm that owns seafood firm Young’s Bluecrest, is understood to be talking to a number of investment firms about forming a consortium to acquire Unilever-owned frozen-food brand Birds Eye.

Visa plans to test contactless payment card

Marketing Week

Visa is planning to test a contactless payment card on UK high streets next year as part of its strategy to encourage people to pay for purchases with plastic. The move follows rival MasterCard’s trial of its PayPass system with Royal Bank of Scotland (MW 9 March).

Unilever pledges to improve diversity

Marketing Week

Unilever has pledged to improve the diversity of its board of directors by adding more women and people from ethnic backgrounds. Chief executive Patrick Cescau says the board does not reflect the diversity of the Anglo-Dutch company’s staff.

The Button Group appoints Julian Baker

Marketing Week

The Button Group, an experiential marketing agency, has appointed Julian Baker as group creative director. He was previously design director at Imagination, working with clients including Diageo, BAA, BA and Orange.

Kraft Foods appoints Irene Rosenfeld

Marketing Week

Kraft Foods has appointed Irene Rosenfeld as chief executive to replace Roger Deromedi, who is leaving the company to pursue other interests. Rosenfeld was previously chairwoman and chief executive of PepsiCo-owned Frito-Lay.

Camelot links with Disney for Pirates game

Marketing Week

National Lottery operator Camelot has partnered with Walt Disney for the first time, as part of the launch promotion for Pirates of the Caribbean: Dead Man’s Chest. It is launching a themed instant-win game online at www.national-lottery.co.uk as part of the initiative. Camelot has tied-up with films to launch games before, but it is the […]