The Periodical Publishers Association and WH Smith have hit out against a new bill calling for retailers to put lads magazines like Maxim, FHM and Arena on the top shelf. The retailer says it should not censor people’s magazine choices. The pair spoke out after Labour MP Claire Curtis-Thomas introduced a ten minute rule bill […]
Not a month goes by without traditional media groups unveiling plans to cope with consumers shifting their media consumption to digital. Each medium has to find its own way to overcome the challenges, but one that seems to be doing so successfully is among the oldest media of all: radio. These days, for example, Virgin […]
Pringle of Scotland, the luxury fashion brand, has signed a six-figure deal to sponsor the UK leg of the Gary Player professional/amateur golf series.
Unilever Bestfoods has been slammed by the Advertising Standards Authority (ASA) over a press ad which suggested that Flora pro.activ spread helped maintain blood vessel health. It will not be allowed to repeat the claim. The food giant argued that it was a health maintenance claim. While it did not consider this misleading, Unilever agreed […]
Anheuser-Busch has won the latest round in its 80-year legal struggle with Czech brewers Budejovicky Budvar, to register the trademark Bud beer throughout Europe.
Mazda Motor Europe has appointed Masahiro Moro as vice-president of marketing.
Thinkbox, the TV marketing body, has appointed David Brennan as research and strategy dircector. He was previously head of group strategic insight at Associated News.
Burberry has started an ad campaign for its autumn/winter collection featuring Kate Moss, nine months after it considered dropping the model following allegations of drug-taking.
Weetabix is preparing to relaunch Weetabix Organic, as part of its campaign to encourage consumers to eat the cereal in different ways. The relaunch is a key part of the cereal manufacturer’s push into healthier products. Weetabix is understood to believe that the high-quality and taste of the organic biscuits mean the product will work […]
The battle to buy AOL’s UK business has entered a crucial phase, with less serious bidders ruled out and more in-depth talks under way between the internet company and remaining suitors. AOL’s UK operations are expected to attract bids of up to &£1bn. Its US parent company, Time Warner, has hired Citigroup to handle the […]
Ask.com has lost top European marketer Rachel Johnson – the latest in a string of high-profile defections from the major search engines this month.
WH Smith has signed a deal with the Post Office to allow counters to appear in the retailer’s high-street stores. As part of the Post Office’s plans to improve its town centre performance, and WH Smith’s trial of new formats, franchised counters will be tested in six outlets. WH Smith stores in London’s Hammersmith, Slough, […]
Despite being raised in front of screens with access to connected technology, Generation Z value both physical and digital experience, meaning brands must focus on both.
Voice commerce may position itself as a seamless way to shop but in reality the services are rarely consumer-friendly and don’t save much (if any) time.
We arm you with the numbers marketers need for the coming week, including the fact young people don’t think GDPR goes far enough and the digital skills gap.
The campaign marks Roses’ 80th anniversary and is part of Cadbury’s new positioning, which centres on “generosity and kindness”.
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