ASA acts over ‘misleading’ Pringles prize draw promo

The Advertising Standards Authority has reprimanded Procter & Gamble for a prize draw promotion for Pringles.

Promotional copy on packs claimed “Every tube’s a winner! Win a trip to New Zealand, portable DVD players and millions of other prizes”. But the ASA decided the wording did not differentiate clearly between gifts that were available to all, and prizes that were only available to a limited number. The ASA said most consumers would not win a prize: instead, they would receive a downloadable item, such as a screensaver for their PC or mobile.

⢠The ASA has also upheld a complaint against Dell Computers over a television ad featuring a boy asking for a PC for his birthday with a Pentium 4 3.46 gigaherz processor. The sequence ends with footage of a Dell Dimension 1100 and a voiceover stating: “This Dimension desktop with an Intel Pentium 4 processor is now only &£399.” The ASA agreed with Dixons and a member of the public that the ad was misleading because the PC shown at the end did not have the same features requested by the boy.