Dunnhumby picks Disney boss to head UK & Ireland

Dunnhumby, the data specialist that underpins the Tesco Clubcard loyalty scheme, has appointed former Dyson and Disney marketer Peter Plumb as managing director for the UK and Ireland.

Dunnhumby, the data specialist that underpins the Tesco Clubcard loyalty scheme, has appointed former Dyson and Disney marketer Peter Plumb as managing director for the UK and Ireland.

Plumb takes over from Steve Gray, who has left Dunnhumby. Gray was unavailable for comment, and it is not known whether he has a job to go to.

Plumb will take charge of the data company’s London office, which has about 400 staff, and the recently opened Dublin branch. Dunnhumby also operates in the US, where it has a joint venture with retail giant Kroger.

Plumb had a five-year stint at PepsiCo, where he drove impulse sales in emerging markets such as Poland, and worked in UK sales and trade marketing for Walkers. He moved to Dyson as international director, building the company’s European sales and marketing operations. He set up teams in Germany, France, Spain, Holland and Denmark.

He then moved to The Walt Disney Company as general manager Europe for consumer products. He focused on launching children’s food and drink products under the Disney brand.

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