McDonald’s eager to dispel ‘myths’ with online grilling

McDonald’s is continuing its fight back against critics of its business practices with the launch this week of a UK website that aims to explain its position on environmental, labour and health issues.

The site,, allows users to submit specific questions to McDonald’s and offers a “frequently asked questions” area to deal with common criticisms.

The company says the site invites people to “grill it on aspects of its business” and will eventually “create an open dialogue between McDonald’s and its customers”.

The move is part of a concerted effort by the burger chain to challenge what it says are “myths” about the way it works. Campaigners accuse it of promoting obesity, poor animal welfare and offering low-wage jobs, all of which McDonald’s denies.

Last week, UK chief executive Steve Easterbrook appeared in a live televised debate with arch McDonald’s critic Eric Schlosser, author of critical book Fast Food Nation – the first such televised discussion.

A spokeswoman says of the debate: “It was great talking through some of the things that came out of the book. It was fair and balanced so people can make up their own minds. We just want to make sure we communicate the facts about our business in the right kind of way.”

Within the information on the website appears the fact that McDonald’s is one of the largest purchasers of Irish and British beef in the UK, dealing with 16,000 farms.

It tackles specific criticisms made by Schlosser, and it is creating a Quality Panel, a group of volunteers who will ask questions put by the public and report back with answers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here