CitroÃ«n is about to launch a summer campaign for its C4 model, following up the successful “Transformer” ad.
Euro RSCG London has created the “Ice Skater” campaign, which shows the car transforming into a robot that then performs a series of dynamic ice-skating moves on a frozen lake.
The Havas-owned agency says the advertisement highlights the car’s performance and supports CitroÃ«n’s “Alive with Technology” positioning.
OMD handled the media for the new campaign, which consists of television, outdoor and interactive. It will break on June 5.
The original “Dancer” ad for the CitroÃ«n C4 was voted the best-ever ad by readers of The Sun.