As part of an industry study on how failures in marketing can damage customer confidence, a number of readers will find a questionnaire included with this issue. This research is being carried out by Data Vantage Group in association with Marketing Week. To find out more, log on to www.dvgresearch.com.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.