Swordfish, the integrated agency, has been appointed to handle an online marketing campaign for Chrysalis-owned dance music network, Galaxy. It follows a competitive pitch against three undisclosed agencies. The campaign will include a viral game, and e-mail activity, culminating in the Galaxy “Weekender” in Ibiza in July.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?