Tonic, the digital creative agency, has signed partnership deals with two production houses as it continues its international expansion. The deals are with Athlon in Athens, which currently operates in association with Ogilvy Athens, and UK-based Clipper Advertising, which has a worldwide network of production houses.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.