London Unlimited appoints Deborah Hale
London Unlimited has appointed Deborah Hale, formerly global communications director at WPP-owned Red Cell agency, as brand director. She will be responsible for developing a new global brand for London.
London Unlimited has appointed Deborah Hale, formerly global communications director at WPP-owned Red Cell agency, as brand director. She will be responsible for developing a new global brand for London.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.