Only one in eight viewers believes TV advertising is truthful and accurate, according to research commissioned by ITV as part of its corporate social responsibility report Airing the Issues. The UK TV ad market is worth around &£3.4bn a year.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.