Sportech, the company behind the Littlewoods Football Pools, has sold its internet bookmaker Bet Direct to online casino firm 32Red for &£12.5m. Bet Direct, which pulled out of an interactive TV betting service with ITV in January, made a loss of &£4.8m last year.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.