Start-up EGS lands £6m Premier Foods

Start-up agency Edwards Groom Saunders (EGS) has managed to secure a place on the Premier Foods roster, to handle its estimated &£6m planning business.

ZenithOptimedia continues to handle buying.

Last year, Premier Foods appointed independent media planning agency Central Focus to work alongside ZenithOptimedia on Ambrosia, Branston Pickle, Loyd Grossman and Typhoo Tea. Central Focus, run by Stephen Gregory, has meanwhile sub-contracted the planning business to EGS – the start-up launched by three former Starcom directors in March.

The Central Focus and EGS “partnership” means the communications planning strategy for the food and beverage company will be run by EGS. Gregory adds: “Central Focus remains the planning agency of record for Premier Foods, and I am employing EGS agency to work with me on the business.”

Premier Foods’ advertising roster includes Ogilvy & Mather, Clemmow Hornby Inge, Delaney Lund Knox Warren & Partners and Publicis, which joined the roster last week after it beat Mother and Grey London to its &£9m Quorn creative account.

The company is reported to be eyeing United Biscuits and Campbell Soup UK as possible acquisitions to fit into its portfolio, which includes Crosse & Blackwell and Smash.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here