Volkswagen tries Audi-branded credit card

Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products.

The Audi Card will be available from June 26 through Citi Cards, part of Citigroup. It is the first credit card to be launched by Volkswagen Financial Services UK, the specialist finance division that represents all seven VW brands.

At the end of last month, BMW moved into mainstream financial services in the UK with the launch of BMW- and Mini-branded credit card, insurance and savings products.

But a spokesman for Volkswagen Financial Services says: “The Audi Card will be a very different proposition from BMW’s credit card. As a financial services provider, our raison d’être is about realising the dream.”

The Audi Card, which features the marque’s famous slogan Vorsprung durch Technik and offers 0% interest on all Audi purchases for six months, will be promoted on the Audi Channel, in store, and via direct marketing and online activity.

A free monitoring service, Audi Alerts, will allow customers to keep tabs on their balance by e-mail and text message, and they will be able to access and manage their account online.

BMW teamed up with American Express to launch its credit cards, Newcastle Building Society for the branded savings and bond products, and UK Insurance – part of the Royal Bank of Scotland – for its home insurance. Analysis, page 9

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here