Britvic Soft Drinks is offering children the chance to play sports and exercise with professional athletes in its latest &£2m Get Good campaign from Robinsons Fruit Shoot.
The new campaign is fronted by teenage Wimbledon star Andy Murray and offers children the opportunity to train alongside their sporting heroes via an on-pack promotion appearing this summer on multi-packs and 300ml single bottles.
A spokesman for Britvic says the campaign, which will run for 16 weeks and will raise programme awareness among children from 30% to 50%, is expected to appeal to mums who want their children to be more active and to children who want to get good at something they enjoy.
To have a chance of winning, children call a hotline and state the activity they want to Get Good at. Every Friday, the telephone line will randomly generate a Robinsons Fruit Shoot winner.
Prizes include brushing up on tennis skills with Andy Murray, playing football with a top Premiership football coach or perfecting dance moves with a top UK professional.