Britvic picks Murray for latest chance to Get Good

Britvic Soft Drinks is offering children the chance to play sports and exercise with professional athletes in its latest &£2m Get Good campaign from Robinsons Fruit Shoot.

The new campaign is fronted by teenage Wimbledon star Andy Murray and offers children the opportunity to train alongside their sporting heroes via an on-pack promotion appearing this summer on multi-packs and 300ml single bottles.

A spokesman for Britvic says the campaign, which will run for 16 weeks and will raise programme awareness among children from 30% to 50%, is expected to appeal to mums who want their children to be more active and to children who want to get good at something they enjoy.

To have a chance of winning, children call a hotline and state the activity they want to Get Good at. Every Friday, the telephone line will randomly generate a Robinsons Fruit Shoot winner.

Prizes include brushing up on tennis skills with Andy Murray, playing football with a top Premiership football coach or perfecting dance moves with a top UK professional.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here