Bulldog marketing chief to go as C&W closes gate on consumers

Bulldog’s marketing chief, Andrew Morley, is expected to leave the company following Cable & Wireless’ decision to stop selling its internet service to consumers.

C&W announced last week that Bulldog will only offer wholesale broadband to other providers from July 1, leaving Morley’s role obsolete.

Morley is responsible for all sales and marketing on the retail side of the business and oversees the 150-strong sales and marketing team. It is likely that the majority of these will lose their jobs.

A Bulldog spokeswoman says: “It is very early days and we are in a consultation period but Andrew Morley is looking at his options within the industry.”

The spokeswoman adds that Bulldog’s agencies are being looked at on a “one-to-one basis” and that the agencies that work on the retail side of the business “will be let go after a while”. Bulldog’s roster includes WCRS, MediaCom, Personal and Profero.

The decision to quit the consumer side of the business was blamed on the advent of “free” broadband from competitors such as Carphone Warehouse and Orange. C&W has spent two years and &£278m trying to build a residential broadband service but the likely entry of BSkyB this summer will only increase competition.

Marketing director David Ferguson left earlier this year, but Morley has been spearheading the company’s high-profile “gate” advertising campaign since joining Bulldog last year.

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