WPP subsidiary Millward Brown is poised to buy a Chinese research company.
WPP subsidiary Millward Brown is poised to buy a Chinese research company. Revenue from the deal is expected to plug the gap left by WPP’s split from China International Trust & Investment Corporation (Citic).
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.