New product – Kellogg’s Football Tigers

Kellogg is launching what it claims is the first football training video game on packs of Frosties and Coco Pops. It aims to encourage children to play outside as well as playing computer games.

Kellogg is launching what it claims is the first football training video game on packs of Frosties and Coco Pops. It aims to encourage children to play outside as well as playing computer games.

The Football Tigers, which has two different versions, offers children a “football academy” where they can learn different football skills, such as how to volley and take penalties. It also offers up to ten hours of actual game play through tournaments, where their skills are used to win trophies from Frosties brand icon, Tony the Tiger, as they progress.

Players, who can create their own 3D character for the game, are then encouraged to play outside to show their new skills to their friends.

Games developer Microtime has created the game for Kellogg’s. Microtime executive producer Daniel Bobroff says that UK brands are leading the way in using console- quality video games to grow awareness.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here