New product – Kellogg’s Football Tigers

Kellogg is launching what it claims is the first football training video game on packs of Frosties and Coco Pops. It aims to encourage children to play outside as well as playing computer games.

The Football Tigers, which has two different versions, offers children a “football academy” where they can learn different football skills, such as how to volley and take penalties. It also offers up to ten hours of actual game play through tournaments, where their skills are used to win trophies from Frosties brand icon, Tony the Tiger, as they progress.

Players, who can create their own 3D character for the game, are then encouraged to play outside to show their new skills to their friends.

Games developer Microtime has created the game for Kellogg’s. Microtime executive producer Daniel Bobroff says that UK brands are leading the way in using console- quality video games to grow awareness.