Well done McDonald’s for having the gumption to create the makeyourmindup website (MW June 1).
But let’s be realistic here – you’re never going to “dispel myths” about how you
work when you launch a burger the size of a cow, and “McJob” is in the Oxford English Dictionary.
If you really want to “communicate the facts about your business” then some joined-up thinking is in order. Put your money where your mouth is because without this, your communication and position is possibly laudable but arguably unsustainable.
And while we’re on the subject, well done United Biscuits for launching Fruitsters (MW May 25), which shows that food companies’ resources can be deployed in other ways aside from sugary, fatty foods. [UB group marketing director] Jon Eggleton has it spot on – UB has “a responsibility to lead innovation and development in the market it’s in”. A lesson for McDonald’s perhaps?