Dispelling myths can be a daunting McJob

Well done McDonald’s for having the gumption to create the makeyourmindup website (MW June 1).

But let’s be realistic here – you’re never going to “dispel myths” about how you

work when you launch a burger the size of a cow, and “McJob” is in the Oxford English Dictionary.

If you really want to “communicate the facts about your business” then some joined-up thinking is in order. Put your money where your mouth is because without this, your communication and position is possibly laudable but arguably unsustainable.

And while we’re on the subject, well done United Biscuits for launching Fruitsters (MW May 25), which shows that food companies’ resources can be deployed in other ways aside from sugary, fatty foods. [UB group marketing director] Jon Eggleton has it spot on – UB has “a responsibility to lead innovation and development in the market it’s in”. A lesson for McDonald’s perhaps?

Sheena Horgan

Kids Inc

London SW1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here