World Cup fever is gripping shoppers as they wheel their trolleys through supermarkets across the nation.
Waitrose reports that sauerkraut – the national dish of hosts Germany – has seen a 30% boost in sales this year, no doubt as fans seek to create an authentic World Cup atmosphere in their front rooms.
Or maybe it’s just the delicious taste of cabbage they’re after.
Last week, Waitrose also recorded that sales of flowers rose 21% in the first week of the tournament – perhaps as negligent footy watchers sought to appease their other halves for rolling in half-drunk after they forgot their wedding anniversary meal because they were down the pub watching Tunisia play Saudi Arabia.
Another World Cup sales spike was noted as sales of strawberries, cherries and peaches climbed 50% on the same period last year.
Waitrose put it down to “women stocking up in a bid to snack healthily while they cheer on England”.