Marple and Poirot to join hi-tech age

Miss Marple and Hercule Poirot are to make the jump to mobile and internet platforms after a new deal struck by Chorion, the company that owns the rights to the Agatha Christie books.

Chorion has signed a deal with UK-based Interactive Rights Management (IRM) to create and commercialise the global internet and mobile rights to the characters from Christie’s books.

IRM director of business development Megan Goodwin-Patel says the deal will initially focus on developing games around the best-known characters such as Marple and Poirot. One challenge will be to turn the Christie brand away from its fusty image and appeal to a broader market – something that Chorion has managed with television but not with the books.

“Agatha Christie has mass-market appeal in TV, but the books tend to appeal to either the young or the old,” says Goodwin-Patel. “We are going to bring a classic brand to a new audience and reinvigorate the brand.”

The first output is likely to be a PC-based downloadable game that will be released by Christmas or early next year. This will be followed by a series of mobile and internet games that will be released on a global basis.

Murder mystery writer Christie is the world’s best-selling novelist, with more than 2 billion books sold in 42 languages. Her works include 80 novels and short story collections and 19 plays.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here