Nectar is rolling out a “Summer of Rewards” initiative to encourage people to redeem more points on a range of items during a series of themed weeks.
The &£2m campaign has been created by the loyalty scheme’s incumbent agencies, including WCRS, Barraclough Edwards Chamberlain and Blue Barracuda. Starcom handles media planning and buying.
Members will be targeted with mailings, online advertising, outdoor work on Transvision screens and press ads. Nectar is also sponsoring the Evening Standard’s Great Days Out guides and will promote offers on Heart FM.
The campaign features animated characters “The Nectars”. It is the first work overseen by new marketing director John Sheekey.